search query: @indexterm INDUSTRIAL PURCHASING / total: 173
reference: 34 / 173
Author: | Heide, J. John, G. |
Title: | Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships |
Journal: | Journal of Marketing Research
1990 : FEB, VOL.27, p.24-36 |
Index terms: | INDUSTRIAL PURCHASING MARKETING RESEARCH INVESTMENT PLANNING |
Language: | eng |
Abstract: | A theoretical model of industrial buyer-supplier relationships are developed that presents joint action as a key aspect of closeness. The traditional ties stress a clearly defined division of labour, the newer relationships are distinguished by more tightly integrated roles based on undertaking activities jointly. |
SCIMA