search query: @indexterm INDUSTRIAL PURCHASING / total: 173
reference: 32 / 173
| Author: | Jenkins, J. R. G. |
| Title: | Consumer media as an information source for industrial products: a study. |
| Journal: | Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 81-86 |
| Index terms: | INDUSTRIAL PURCHASING INDUSTRIAL MARKETING CANADA |
| Language: | eng |
| Abstract: |
SCIMA