search query: @indexterm INDUSTRIAL PURCHASING / total: 173
reference: 31 / 173
Author: | Mitchell, V. W. |
Title: | Industrial risk reduction in the purchase of micro-computers by small businesses. |
Journal: | European Journal of Marketing
1990 : VOL. 24:5, p. 7-19 |
Index terms: | INDUSTRIAL PURCHASING RISK SMALL BUSINESS MICROECONOMICS |
Language: | eng |
Abstract: |
SCIMA