search query: @indexterm SOCIAL SCIENCES / total: 174
reference: 74 / 174
| Author: | Laufer, R. |
| Title: | Marketing, sciences sociales et nouvelle rhetorique. |
| Journal: | Revue Francaise de Gestion
1993 : NOV-DEC, 96, p.136-152 |
| Index terms: | SOCIAL SCIENCES MARKETING THEORY |
| Language: | fre |
| Abstract: |
SCIMA