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| Author: | Moore, K. Reid, S. |
| Title: | The birth of brand: 4000 years of branding |
| Journal: | Business history
2008 : JUL, VOL. 50:4, p. 419-432 |
| Index terms: | brands history business history |
| Language: | eng |
| Abstract: | This article provides empirical evidence that brands have been part of everyday life since ancient history. The article also reviews the formation of the meaning "brand" and the development of brands during different eras from early Bronze Age to modern-day. |
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