search query: @indexterm SOCIAL SCIENCES / total: 174
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| Author: | Fabris, G. |
| Title: | Consumer studies: New perspectives |
| Journal: | Marketing and Research Today
1990 : JUNE, VOL. 18,p.67-74 |
| Index terms: | CONSUMER BEHAVIOUR SOCIAL SCIENCES SOCIAL CHANGE |
| Language: | eng |
| Abstract: | If consumption is regarded not just as an economic category but also from the point of view of social behaviour, market choices are revealed with a clarity experienced never before. Social science understands consumer behaviour in a matrix of Zeitgeist, economic and demographic changes, structurations, systems of values. |
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