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| Author: | Griffin, A. Hauser, J. R. |
| Title: | Patterns of communication among marketing, engineering and manufacturing - A comparison between two product teams |
| Journal: | Management Science
1992 : MAR, VOL. 38:3, p. 360-373 |
| Index terms: | MARKETING MANUFACTURING PROCESS ENGINEERING COMMUNICATION TEAM WORK DEVELOPMENT |
| Language: | eng |
| Abstract: | Communication patterns are examined for two matched product development teams where the key difference between the groups is that one used a phase-review development process and the other used Quality Function Deployment (QFD), a product development process adopted by over 100 USA and Japanese firms. The data found suggest that QFD enhances communication levels within the core team (marketing, engineering, manufacturing). On the other hand, QFD team communicates less on planning information and less with members of the firm external to the team. |
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