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| Author: | |
| Title: | Photography |
| Journal: | Market Research Europe
1994 : MAR, VOL. 26, p. 23-45 |
| Index terms: | PHOTOGRAPHY COMPANIES FILM INDUSTRY |
| Language: | eng |
| Abstract: | The major product categories summarized are: cameras, film, camera accessories (lenses, flashes). The key trends are described as follows: (1) sales of photographic hardware continue to be heavily influenced by economic conditions in all the key markets, (2) the 35mm compact camera revolutionized demand in photographic equipment markets worldwide, by compensating for lack of user experience through "foolproof" design. Disposable cameras, essentially film with lens, are experiencing dynamic rates of growth in most major markets. |
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