search query: @indexterm FILM INDUSTRY / total: 175
reference: 121 / 175
Author: | Laub, C. Niemann, R. |
Title: | Produktvermarktung mit Lizenzen. |
Journal: | Absatzwirtschaft
1995 : FEB, p. 93-105 |
Index terms: | LICENSING MERCHANDISING MARKETING MIX PRODUCT IMAGE FILM INDUSTRY CASE STUDIES |
Language: | ger |
Abstract: |
SCIMA