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| Author: | Olthuis, G. P. H. |
| Title: | Product creation process at Philips Electronics |
| Journal: | R. and D. Management
1997 : JUL, VOL. 27:3, p. 213-224 |
| Index terms: | R&D PRODUCT DEVELOPMENT PROCESS ENGINEERING |
| Language: | eng |
| Abstract: | Product creation is a core activity for Philips and thus needs continuous attention and improvement. A corporate-wide Product Creation Process Improvement Drive was started. This paper describes the drive, and it contains the next elements: a framework for the improvement drive; top-down or bottom-up approach; the creation of an assessment tool; considerations for the buy-in process; application of the assessment tool; follow-up after the creation of the assessment tool; conclusion. |
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