search query: @indexterm FILM INDUSTRY / total: 175
reference: 163 / 175
Author: | Gutman, J. |
Title: | The impact of advertising at the time of consumption. |
Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 35-40 |
Index terms: | MARKETING ADVERTISING RESEARCH FILM INDUSTRY CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA