search query: @indexterm FILM INDUSTRY / total: 175
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| Author: | Gutman, J. |
| Title: | The impact of advertising at the time of consumption. |
| Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 35-40 |
| Index terms: | MARKETING ADVERTISING RESEARCH FILM INDUSTRY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA