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| Author: | Chiesa, V. Manzini, R. Toletti, G. |
| Title: | Standard-setting processes: evidence from two case studies |
| Journal: | R. and D. Management
2002 : NOV, VOL. 32:5, p. 431-450 |
| Index terms: | PROCESS ENGINEERING CASE STUDIES EMPIRICAL RESEARCH MANAGEMENT |
| Language: | eng |
| Abstract: | In many hi-tech sectors one of the most important dimensions of competition is standardisation. This is particularly true in modular markets and in network markets. Different processes may lead to the standard- setting. Sometimes there are fierce standardisation wars whereas in other cases competitors are able to agree on a common standard before the introduction of the technology on the market. In this paper the authors endeavor to provide an interpretative framework of the standardisation process and validate such a framework through an in-depth analysis of two case studies in a typical network market (the multimedia sector): the case of the Modem 56k and the case of the Information Appliances-Enhanced TV. |
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