search query: @indexterm FILM INDUSTRY / total: 175
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| Author: | Zuckerman, E. W. Kim, T-Y. |
| Title: | The critical trade-off: identity assignment and box-office success in the feature film industry |
| Journal: | Industrial and Corporate Change
2003 : FEB, VOL. 12:1, p. 27-68 |
| Index terms: | TRADE FILM INDUSTRY ANALYTICAL REVIEW RESEARCH |
| Language: | eng |
| Abstract: | Researchers have begun to study markets that are structured in terms of an opposition between market identities in a manner akin to the role-pairs analyzed in structural role theory. In this paper, the authors analyze the feature film market, which came to have such a role structure by the mid-1990s. By exploiting the contingency that pertains to the identity of newly released films and the intermediary function played by critics, the authors assess the tendency for offerings to be assigned one or the other of the available market identities: independent or major. An analysis of the box-office success of 396 feature films released in 1997 shows that a film attracted a larger audience when critics who specialized in major releases reviewed the film and implicitly certified it as fit for the mass market. |
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