search query: @indexterm Advertising agencies / total: 175
reference: 26 / 175
| Author: | Williams, T. |
| Title: | Practising what you preach |
| Journal: | Admap
2004 : VOL. 39:11, p. 44-46 |
| Index terms: | Advertising agencies Brands Positioning |
| Language: | eng |
| Abstract: | The article argues that advertising agencies need to think harder about how their position themselves in order to be effective marketers of their services. |
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