search query: @indexterm Advertising agencies / total: 175
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| Author: | McCarron, S. |
| Title: | Building a new future for marketers and agencies |
| Journal: | Admap
2005 : VOL. 40:1, p. 47-49 |
| Index terms: | Advertising agencies Advertising effectiveness Brands Change Marketing |
| Language: | eng |
| Abstract: | The article shows how marketing and agencies need to change to reflect the new demands of effective branding. |
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