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| Author: | Beckett, G. |
| Title: | Pricing for growth |
| Journal: | Admap
2004 : MAY, VOL. 39:5 (450), p. 26-28 |
| Index terms: | advertising advertising agencies pricing |
| Language: | eng |
| Abstract: | The article discusses the problems of advertising agency remuneration, with lessons for both agencies and advertisers. Value should count. |
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