search query: @indexterm Advertising agencies / total: 175
reference: 18 / 175
Author: | Fadner, R. |
Title: | Search engine marketing: where do agencies fit in? |
Journal: | Admap
2004 : NOV, VOL. 39:10 (455), p. 44-45 |
Index terms: | advertising agencies information retrieval Internet |
Language: | eng |
Abstract: | Search engine marketing and optimisation is specialised, complex and beyond the reach of "traditional" agencies. The article claims that it should be left to the specialists. |
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