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| Author: | Fadner, R. |
| Title: | Search engine marketing: where do agencies fit in? |
| Journal: | Admap
2004 : NOV, VOL. 39:10 (455), p. 44-45 |
| Index terms: | advertising agencies information retrieval Internet |
| Language: | eng |
| Abstract: | Search engine marketing and optimisation is specialised, complex and beyond the reach of "traditional" agencies. The article claims that it should be left to the specialists. |
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