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| Author: | Gemser, G. Oostrum, M. van Leenders, M.A.A. |
| Title: | The impact of film reviews on the box office performance of art house versus mainstream motion pictures |
| Journal: | Journal of Cultural Economics
2007 : VOL. 31:1, p. 43-63 |
| Index terms: | arts culture film industry consumer behaviour Netherlands |
| Freeterms: | art house movies |
| Language: | eng |
| Abstract: | This study proposes that consumers of art house movies are being led by film reviews when making a film choice ('influence effect'), whereas consumers of mainstream movies (here as: m-s-mvs.) are hypothesized to rely mainly on other sources of information. Based on the Dutch film industry, studied are the effects of reviews on the opening weekend and on the cumulative box office revenue. It is shown that the number and size of film reviews in Dutch newspapers directly influence the behaviour of the art movie-going public film choice. On the other hand, the number and size of film reviews of m-s-mvs. only predict movie performance. |
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