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| Author: | |
| Title: | Alliances. Special report |
| Journal: | Airline Business
2003 : JUL, VOL. 19:7, p. 41-72 |
| Index terms: | Airlines Alliances Joint business ventures |
| Language: | eng |
| Abstract: | Originally established for their marketing reach, today the global alliances are increasingly being asked to provide a platform for cost-saving initiatives. And as the big three alliances mature, unalignd carriers are facing a choice over whether to sign up or reassert their independence. |
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