search query: @indexterm Initial Public Offerings / total: 176
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| Author: | Taylor, C. R. |
| Title: | Supplier surfing: competition and consumer behavior in subscription markets |
| Journal: | RAND Journal of Economics
2003 : SUMMER, VOL. 34:2, p. 223-246 |
| Index terms: | Econometric models Competition Consumer behaviour Initial public offerings |
| Language: | eng |
| Abstract: | The author explores the practice of offering subscribers enticements to swicth suppliers. This type of competition is natural in subscription markets for homogeneous goods and services. Efficiency is impaired because subscribers are induced to expend resources changing suppliers. When firms can track swiching behaviour, consumers may change suppliers in order to establish reputations. |
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