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| Author: | |
| Title: | Marketing. Special report |
| Journal: | Airline Business
2005 : MAR, VOL. 21:3, p. 47-64 |
| Index terms: | Airlines Marketing High technology Distribution costs |
| Language: | eng |
| Abstract: | Distribution is changing rapidly, with carriers using their own website sales and alternative technologies to put pressure on the global distribution system providers to cut fees. The GDSs themselves are responding to this market pressure, while frequent -flyer programmes remain as important as ever. |
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