search query: @indexterm newspaper industry / total: 176
reference: 11 / 176
| Author: | Kliger, J. |
| Title: | The power of magazines |
| Journal: | Admap
2005 : VOL. 40:4, p. 42-46 |
| Index terms: | Advertising Media selection Newspaper industry |
| Language: | eng |
| Abstract: | The paper explains how magazines must evolve if they are to profit from the changing media landscape. |
SCIMA