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| Author: | Siltaoja, M. |
| Title: | On the discursive construction of a socially responsible organization |
| Journal: | Scandinavian Journal of Management
2009 : JUN, VOL. 25:2, p. 191-202 |
| Index terms: | corporate responsibility strategy Finland newspaper industry justice |
| Language: | eng |
| Abstract: | This paper examines how a newspaper organization is discursively legitimized as a socially responsible organization drawing upon critical discourse analysis. The empirical daata bases on 16 interviews conducted among the employees of the newspaper organization. The article suggests that corporate social responsibility (hereafter as: CSR) in a newspaper organization is constructed around a discursive struggle concerning the role and goals of the newspaper business, and a discursive struggle is included to debate between professional, social and economic claims. The contribution to the literature concerns discursive legitimation strategies in organizational literature, which are empirically examined in a CSR framework. It is also demonstrated how metaphors may play an important role in constructing legitimacy and illegitimacy for certain organizational practices. |
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