search query: @indexterm Bio-technology / total: 177
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| Author: | Frewer, L.J. Scholderer, J. |
| Title: | The biotechnology communication paradox: Experimental evidence and the need for a new strategy |
| Journal: | Journal of Consumer Policy
2003 : JUN, VOL. 26:2, p. 125-157 |
| Index terms: | Bio-technology Food Consumer attitudes Consumer behaviour Communication Europe |
| Language: | eng |
| Abstract: | In the past, communication strategies aimed at facilitating consumer acceptance of genetically modified foods have focused on technology-driven, top-down practices. The utility of these practices in influencing the extent which consumers accept specific GM foods was tested in attitude change experiments. The results indicate that consumersÂ’ preferences for GM foods decreased. The discussion focuses on why technology-driven information strategies have failed to convince consumers on the merits of GM foods, and relates these results to recent changes in consumer policy that are aimed at engaging consumers in the debate about innovation processes rather than attempting to align their views with those held by expert communities. |
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