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Author:Boone, C.
Witteloostuijn, A. van
Title:A unified theory of market partitioning: an integration of resource-partitioning and sunk cost theories
Journal:Industrial and Corporate Change
2004 : OCT, VOL. 13:5, p. 701-725
Index terms:integration
markets
resources
theories
Language:eng
Abstract:This paper integrates a sociological and an economic theory of market partitioning into a unifying framework: Carroll's resource-partitioning and Sutton's sunk cost theories. This is done in order to understand the antecedents and consequences of so-called dual market structures. A dual market features high concentration and high density. It is suggested that both theory fragments are highly complementary. However, the accounts of dual market structure evolution in the resource-partitioning and sunk cost theories are very different. This is instrumental in developing a dynamic theory of Porterian strategic management.
SCIMA record nr: 257069
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