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| Author: | |
| Title: | Reinventing the agency |
| Journal: | Admap
2004 : VOL. 39:9, p. 19 |
| Index terms: | Advertising agencies Agencies Creativity Organizational change |
| Language: | eng |
| Abstract: | The article is a pretext for a series of articles which handel advertising agencies and the challenges they have to face. It reviews the history of advertising agencies and discusses the directions that agencies are taking now. It also takes a stand with the creativity issue claiming that agencies are, at their best, an amazing source of ideas. |
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