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| Author: | Wang, Q. (et al.) |
| Title: | Creativity in buyer-seller relationships: The role of governance |
| Journal: | International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 109-118 |
| Index terms: | trust innovation contracts power buying selling purchasing agencies USA |
| Freeterms: | governance |
| Language: | eng |
| Abstract: | This study proposes a framework for relating governance mechanisms (power, contracts, and trust) to the generation of creative approaches to business activities in buyer–seller relationships. The framework is tested with a survey of over 260 purchasing agents. It is indicated that trust and contract affect the three facilitators of inter-organizational creativity: 1. knowledge-sharing routines (resources), 2. learning orientation (motivation), and 3. managerial support and open-mindedness (managerial practices). In addition, the effects of trust and contract on the creativity in buyer–seller relationships are fully mediated by the above three facilitators etc. |
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