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Author: | Danneels, E. |
Title: | Trying to become a different type of company: dynamic capability at Smith Corona |
Journal: | Strategic Management Journal
2011 : JAN, VOL. 32:1, p. 1-31 |
Index terms: | resources cognition office equipment industry case studies companies USA |
Freeterms: | leveraging dynamic capability theories |
Language: | eng |
Abstract: | One of the world's former leading manufacturers of typewriters, Smith Corona was challenged to exercise dynamic capability (hereafter as: d-cap.) due to the vanishing of its main product category. It is shown by a study of the last two decades how the company tried to change its resource base by leveraging existing resources (herein as: rscs.), creating new rscs., accessing external rscs., and releasing rscs. Using the extended case method, this study advances d-cap. theory by facing it through an empirical case. The Smith Corona case offers rich insights into the resource alteration processes by which d-cap. operates, highlighting rscs. cognition as a missing element in d-cap. theory. |
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