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| Author: | Chlud, W. |
| Title: | Die neue Rolle des Patienten im Pharma-Marketing. |
| Journal: | Markt
1993 : VOL. 32:3, p. 116-117 |
| Index terms: | PHARMACEUTICAL INDUSTRY MARKETING MANAGEMENT CONSUMERS COMMUNICATION PRODUCT INFORMATION |
| Language: | ger |
| Abstract: |
SCIMA