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| Author: | Unger, F. |
| Title: | Werbewirkungsforschung - Konsequenzen aus einem sozialpsychologischen Kommunikationsmodell. |
| Journal: | Markt
1994 : VOL. 33:3, p. 143-151 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS COMMUNICATION MODELS CONSUMER BEHAVIOUR |
| Language: | ger |
| Abstract: |
SCIMA