search query: @journal_id 665 / total: 178
reference: 117 / 178
Author: | Unger, F. |
Title: | Werbewirkungsforschung - Konsequenzen aus einem sozialpsychologischen Kommunikationsmodell. |
Journal: | Markt
1994 : VOL. 33:3, p. 143-151 |
Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS COMMUNICATION MODELS CONSUMER BEHAVIOUR |
Language: | ger |
Abstract: |
SCIMA