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| Author: | Moser, K. |
| Title: | Die Darstellung von Emotionen in der Werbung. |
| Journal: | Markt
1994 : VOL. 33:4, p. 172-177 |
| Index terms: | ADVERTISING PRODUCT IMAGE PRODUCT PREFERENCE CONSUMER BEHAVIOUR INDIVIDUAL BEHAVIOUR PSYCHOLOGY |
| Language: | ger |
| Abstract: |
SCIMA