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| Author: | Wehrli, H. P. |
| Title: | Beziehungsmarketing - Ein Konzept. (!Relationship marketing) |
| Journal: | Markt
1994 : VOL. 33:4, p. 191-199 |
| Index terms: | MARKETING CONCEPT NETWORKS MARKETING STRATEGY MARKETING MIX INTERNATIONAL MARKETING |
| Language: | ger |
| Abstract: |
SCIMA