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| Author: | Dahm, M. H. |
| Title: | Strategische Marktbearbeitungsentscheidungen internationaler Markenartikelunternehmen am Beispiel Ungarns. |
| Journal: | Markt
1995 : VOL.34:3, p. 122-132 |
| Index terms: | INTERNATIONAL MARKETING CONSUMER GOODS GLOBAL BRANDS MARKETING STRATEGY STRATEGIC PLANNING HUNGARY |
| Language: | ger |
| Abstract: |
SCIMA