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| Author: | Wirtz, J. |
| Title: | Marketing in Singapore: An Analysis of Macro Trends. |
| Journal: | Markt
1995 : VOL. 34:4, p. 128-145 |
| Index terms: | MARKETING MANAGEMENT MACROMARKETING CONSUMER BEHAVIOUR SINGAPORE |
| Language: | ger |
| Abstract: | Key variables of the marketing environment in Singapore are examined. Specifically, trends in the economic, demographic and cultural environment, as well as trends in consumer behaviour and macromarketing mix are presented. The implications for marketing management are assessed. |
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