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| Author: | Müller, W. |
| Title: | Grundzüge des Preisbeurteilungsverhaltens von Dienstleistungsnachfragern. |
| Journal: | Markt
1996 : VOL. 35:1, p. 23-48 |
| Index terms: | SERVICE MARKETING PRICES CONSUMER BEHAVIOUR RISK MANAGEMENT STRATEGY PRICE CONTROL |
| Language: | ger |
| Abstract: |
SCIMA