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Author: | Hünerberg, R. Mann, A. |
Title: | Internationales Servicemarketing - Die neue Dimension im industriellen Wettbewerb. |
Journal: | Markt
1996 : VOL. 35:2, p. 95-106 |
Index terms: | SERVICE MARKETING INTERNATIONAL MARKETING CUSTOMER RELATIONS STRATEGIC PLANNING COMPETITIVE ADVANTAGE |
Language: | ger |
Abstract: |
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