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| Author: | Bernard, K. |
| Title: | Just-in-time as a competitive weapon: the significance of functional integration |
| Journal: | Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 581-598 |
| Index terms: | MARKETING JUST-IN-TIME PRODUCTION COMPETITION |
| Language: | eng |
| Abstract: | The Just-in-Time (JIT) concept has often been considered a preserve of manufacturing and distribution. However, the philosophy has evolved to a strategic level where the concept can be applied throughout an organization. In particular, the cross-functional integration of JIT in production, purchasing and marketing can provide continuous improvement and sustain a source of differential advantage for a firm. This paper explores this philosophy and presents research data to demonstrate that the functional integration needed to implement JIT can improve a company's efficiency. |
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