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| Author: | Devlin, J. F. Gerrard, P. |
| Title: | Choice criteria in retail banking : an analysis of trends |
| Journal: | Journal of Strategic Marketing
2004 : VOL 12:1, p. 13-27 |
| Index terms: | DECISION MAKING FINANCIAL SERVICES QUANTITATIVE TECHNIQUES RETAIL BANKING TRENDS |
| Language: | eng |
| Abstract: | In this article is presented an analysis of trends and the importance of choice criteria in the field of retail banking. Practical examples are responses by 7000 consumers and analysis method is a quantitative analysis. |
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