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| Author: | Shah, S.K. Corley, G.K. |
| Title: | Building better theory by bridging the quantitative-qualitative divide |
| Journal: | Journal of Management Studies
2006 : DEC, VOL. 43:8, p. 1821-1835 |
| Index terms: | methodology qualitative research quantitative techniques |
| Language: | eng |
| Abstract: | Qualitative methods for data collection and analysis are not mystical, but they are powerful, particularly when used to build new or refine existing theories. The paper provides an introduction to qualitative methods and an overview of tactics for ensuring rigor in qualitative research useful for the novice researcher, as well as more experienced researchers interested in expanding their methodological repertoire or seeking guidance on how to evaluate qualitative research. The discussion is focused on the qualitative analytical technique of grounded theory building, and it is suggested that organizational research has much to gain by coupling of use of qualitative and quantitative research methods. |
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