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| Author: | Sinkovics, R.R. Penz, E. Ghauri, P.N. |
| Title: | Enhancing the trustworthiness of qualitative research in international business |
| Journal: | Management International Review
2008 : VOL. 48:6, p. 689-714 |
| Index terms: | international business qualitative research interviewing quantitative techniques methodology |
| Freeterms: | trustworthiness |
| Language: | eng |
| Abstract: | The fundamental concerns for quantitative researchers are generalisability, objectivity, reliability, and validity. Yet, for qualitative research, the role of these dimensions is blurred. This paper promotes using of formalized and software based procedures for the analysis and interpretation of qualitative interview data. It is argued that international business research, focusing on international datasets, equivalence issues, multiple researchers and environments, would benefit from formalization. |
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