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Author: | Hagberg-Andersson, Å. Grønhaug, K. |
Title: | Adaptations in a supplier-manufacturer network: a research note |
Journal: | European Journal of Marketing
2010 : VOL. 44:1/2, p. 34-41 |
Index terms: | suppliers |
Freeterms: | buyer-seller relationships |
Language: | eng |
Abstract: | The aim of this paper is to examine suppliers' adaptation to a major buyer, and to contribute to past research on the subject. Based on a survey conducted among the suppliers to a major manufacturer and interviews within the buying firm, the research suggests that suppliers make major internal adaptations that are beneficial for the suppliers. |
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