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| Author: | Klassen, M.L. Rappaport, M. Wuehrer, G.A. |
| Title: | Die Anwendung von Desktop Publishing (DTP) in amerikanischen Werbeagenturen |
| Journal: | Markt
1991 : JAN, VOL. 30:1, p.8-13 |
| Index terms: | ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | ger |
| Abstract: | The authors discuss creative usage of computers in advertising agencies. Desktop publishers has strengthened and the possibility to present pictures, symbols, any art of graphic has opened. They deal with the results of a USA wide study of 55 advertising agencies using high computer technology. |
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