search query: @journal_id 665 / total: 178
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| Author: | Meier, A. Noell, B. Zins, A. |
| Title: | Das Image der oesterreichischen Flugpauschalreiseveranstalter |
| Journal: | Markt
1991 : FEB, VOL. 30:2, p.82-89 |
| Index terms: | MARKETING IMAGE CORPORATE IMAGE EUROPE EUROPE, WEST AUSTRIA |
| Language: | ger |
| Abstract: | The authors state that by flight ticket dealers preference development is as important as the thoughtful choice of extra services (transfer, guiding, insurance, good flight times). Finally they summarize the measures which lead to the improvement and stabilisation of the image dimensions. |
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