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| Author: | Papavassiliou, N. |
| Title: | Developing and implementing distribution system strategies and process strategies: an appraisal of the determinant factors in Greece |
| Journal: | Markt
1991 : JUL, VOL. 30:3, p.127-132 |
| Index terms: | EUROPE GREECE |
| Language: | eng |
| Abstract: | The author attempts to determine the most significant problem areas of a distribution-market-mix as the basis for successful planning in the field of consumer packaged products and durables in relation to the results of any given survey. |
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