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| Author: | Oldridge, M. |
| Title: | The rise of the stupid network effect |
| Journal: | International Journal of Market Research
2003 : VOL 45:3, p. 291-309 |
| Index terms: | CONSUMER MARKETS INDUSTRIES THINKING |
| Language: | eng |
| Abstract: | This article concerns how research industries understand consumers. The author of this article estimates that consumer markets should be regarded as complex adaptive systems. Article also provides suggestions for future thinking around this topic. This article was a joint winner of the Market Research Society conference "Best New Thinking" at the 2003. |
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