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| Author: | Spicer, A. Sewell, G. |
| Title: | From national service to global player: transforming the organizational logic of a public broadcaster |
| Journal: | Journal of Management Studies
2010 : SEP, VOL. 47:6 p. 914-943 |
| Index terms: | management social structure public services |
| Freeterms: | public broadcasting discourse |
| Language: | eng |
| Abstract: | In this article organizational logics is considered as a meso-level construct that exists between institutional theory's field-level logics and the sense-making activities of individuals in organizations. It is argued that an institutional logic can be operationalized empirically using the concept of a discourse. The study investigated how organizational logics were transformed in the Australian Broadcasting Corporation between 1953 and 1999 by surveying the changing discourses that occurred in the Corporation's annual reports. These discourses were modified through three main forms of discursive agency. It was found that using these forms, powerful actors were able to transform the dominant organizational logic of the ABC. |
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