search query: @indexterm Economies of scale / total: 179
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| Author: | Dertouzos, J. N. Trautman, W. B. |
| Title: | Economic effects of media concentration: estimates from a model of the newspaper firm. |
| Journal: | Journal of Industrial Economics
1990 : SEP, VOL. 39:1, p. 1-14 |
| Index terms: | NEWSPAPER INDUSTRY INDUSTRIAL CONCENTRATION ECONOMETRIC MODELS ECONOMIES OF SCALE |
| Language: | eng |
| Abstract: | By specifying and estimating a 5-equation model of newspaper operations, several issues concerning media concentration are addressed. On the cost side, the results indicate that there exist significant scale economies in the production of circulation and space. On the other hand, the evidence suggests that chain newspapers cannot produce output more efficiently than independents, all things equal. On the demand side, rival newspapers located in contiguous geographic market appear to have an important competitive effect on the demand for circulation. However, broadcast stations do not seem to affect demand for newspaper advertising and circulation. |
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