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| Author: | Bree, J. |
| Title: | Quelques problemes de choix d'echelles pour mesurer les attitudes chez les enfants. |
| Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:4, p. 27-58 |
| Index terms: | CONSUMER BEHAVIOUR CHILDREN MARKETING THEORY ECONOMIES OF SCALE METHODOLOGY |
| Language: | fre |
| Abstract: |
SCIMA