search query: @indexterm INFORMATION SYSTEMS / total: 1796
reference: 6 / 1796
| Author: | Chatzipanagiotou, K. C. Coritos, C. D. |
| Title: | A suggested typology of Greek upscale hotels based on their MrkIS |
| Journal: | European Journal of Marketing
2010 : VOL 44:11/12, p. 1576-1611 |
| Index terms: | hotel and catering industry marketing systems information systems Greece |
| Language: | eng |
| Abstract: | The purpose of the article is to offer a typology for hotels based on their marketing information systems configurations. A study is conducted to investigate important factors affecting the effectiveness of MrkIS and the adoption of specific marketing applications. Data is collected from 254 high-end hotels in Greece, and construed through cluster analysis, where clusters were defined by the use of the hotels' marketing applications. Three types of hotels are identified: transactional-oriented, sales-oriented and market-oriented. The study provides ideas for hotel managers of how to analyze the possible benefits of their marketing information systems. |
SCIMA