search query: @author Mitchell, W. / total: 18
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| Author: | Mitchell, W. Shaver, J. M. Yeung, B. |
| Title: | Getting there in a global industry: impacts on performance of changing international presence |
| Journal: | Strategic Management Journal
1992 : SEP, VOL. 13:6, p.419-432 |
| Index terms: | INTERNATIONAL BUSINESS COMPANY PERFORMANCE MARKET SHARE USA MANAGEMENT LEARNING |
| Language: | eng |
| Abstract: | The effects of increasing and decreasing international presence on market share and survival in the American medical diagnostic imaging equipment industry are investigated. Manufacturers possessing international medical operations tend to achieve superior market share and longer survival, but research results suggest that that the internationalization process is complex and that many firms will fail. Both increasing and decreasing international presence have negative asspociations with survival, while decreased internationalization is associated with decreased American market share. Four case studies show that international expansion requires preparedness, focused management, and learning from international experience. |
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